LG WebOS Smart TV Interface – Motion Design

LG wanted to completely revamp their smartTV interface, So here the UX was very much centered around purpose and function and helping the user navigate easily and get what they want and have a great experience while interacting with it, which is where motion came in, giving it a distinct personality. In its resting state, it has linear straight lines, sharp corners and edges, but when in motion, it is very fluid, elastic, wobbly lines, things bouncing and snapping into place. Icons spin and pop out. An intelligent interface that is also light and fun to use. 

Client: LG

Role: Motion Design